Matcha Brand Concept | Visual Identity

A passion project inspired by my love for matcha and thoughtful design. The goal was to create a fresh, modern, and inviting brand identity that captures the calming yet playful experience of enjoying matcha.

Through a soft green color palette, clean typography, and minimal visual elements, I developed a cohesive identity that feels approachable, refreshing, and full of personality. From packaging to signage, every detail was designed to bring the brand to life.