It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Branding & Logo Design

Discover the power of visual identity. In this section, explore how branding and logo design work together to tell your story, build recognition, and leave a lasting impression. Whether you're creating a brand from scratch or refining an existing one, you'll find inspiration, tips, and real examples that bring great branding to life.
Package Design

Packaging is more than just a container—it's an experience. In this section, explore how creative and strategic package design can capture attention, communicate brand values, and influence buying decisions. From concept to shelf, discover how design turns products into unforgettable experiences.
Advertising & Campaigns

Great campaigns do more than sell—they connect, inspire, and stick with people. In this section, dive into the world of advertising strategy, creative storytelling, and impactful visuals that drive results. Explore how brands launch campaigns that cut through the noise and make a lasting impression.
Posters & Print

Print design brings ideas to life in a bold and tangible way. This section showcases posters, flyers, and other printed materials that are designed to inform, promote, and inspire. From layout to typography, explore how thoughtful design makes a lasting impact in the physical world.

Branding & Logo

Project One

Project Two

Project Three

Project Four

Project Five

Project Six

"Motion Record Animation" text design with grunge background

packaging design

STephen curry

Basketball player in number 30 jersey smiling on basketball court

This custom Stephen Curry shoe box features a black-and-white collage of images from each game he’s played, capturing key moments from his legendary career. In the center, Curry's iconic logo is embossed, adding a premium touch. The design honors his journey, making the box not just packaging but a tribute to his legacy.

The Weeknd After Hours

Album cover and CD of "After Hours" by The Weeknd, featuring a red-themed design with a silhouetted figure, a tracklist, and a black car on a winding road.

Illustration of four stylized characters facing each other, one in a red jacket and three in black with "XO" on their jackets, holding a pink cross.

Bringing My Skills Into It

• Since I love graphic design and photography, I wanted to find a way to blend both into this project.

• I asked myself: how can I visually connect fragrance with design and photography?

2. The First Idea

• At first, I thought about photographing models interacting with the packaging.

• But then I realized just showing empty boxes wasn’t enough. I needed to go bigger.

3. Thinking Bigger

• I went to stores to find bottles that could bring my packaging designs to life.

• Then it hit me why stop at just packaging? What if I created an actual fragrance? That’s when the idea really took off.

4. Designing the Brand

• I explored different packaging styles, playing with shapes, layouts, and colors.

• I researched the word “AWE” to make sure the brand truly reflected a sense of wonder and admiration.

• I chose different colors for the packaging to represent unique scents, making each one feel distinct yet part of the same brand.

5. Bringing It All Together

• I finalized the design, making sure the packaging and branding told a strong, cohesive story.

• I incorporated photography to elevate the visual identity of AWE Parfum.

• What started as a class project became something bigger a creative statement on inclusivity in the fragrance industry.

Three perfume bottles labeled 'Awe Parfum' in gradient colors. Left bottle: blue gradient; center bottle: green and purple gradient; right bottle: orange gradient. Each is 2 oz (60 ml).

Three perfume bottles on sand with AWE branding and fragrant description.

Woman with wet hair, wearing glossy makeup, with the text 'BREATHTAKING' and three small perfume bottles at the bottom.

Three perfume bottles with descriptions of their scents including bergamot, mandarin, ylang ylang, vanilla, cedarwood, pine needle, jasmine, rose Bulgaria, and lavender.

Couple in a park with "AWE Parfum" text overlay, trees in background.

Young couple sitting close with "AWE Parfum" text overlay.

Event table setup with various product boxes, display tablet, and informational pamphlets on a black tablecloth.

Man in black attire sitting with "AWE Parfum" and bottles in foreground.

A group of people gathered around a table with various boxes and items on display, likely at a market or event in a sunlit room with large windows.

Five parfume advertisements displayed on a windowsill; one large poster features two people and the word "AMVE," while four smaller images show different parfum bottles and models.

CD cover for "Honest" by YXNG AVI featuring multiple images of a person in sunglasses and a tracksuit, with the title and artist name prominently displayed.

Blu-ray cover of "The Incredible Hulk" movie featuring a close-up of Hulk's face.

Open magazine with a football theme featuring players in blue uniforms and the text 'Obsessed with Giants' and 'Go Big Blue'.

Graphic design with "(I Can't Get No) Satisfaction" and The Rolling Stones band illustration.

Colorful pop art style image of a singer with microphone and dynamic typography.

advertising and campaign design

San Diego Zoo Billboard

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San Diego Zoo Billboard *

Gatorade Sponsorship Campaign

For this project, I created an advertisement for Gatorade, highlighting their sponsorship initiative to provide new sports fields for schools and communities in need. The ad features a bold, high-contrast design with a compelling call to action, emphasizing Gatorade’s commitment to supporting athletes at all levels.